The Drug Policy Alliance

With my team at Beveridge Seay, I led the strategy and creative development for the rebranding of the Drug Policy Alliance, a non-profit organization advancing the policies surrounding drug use and drug prohibition.

Following the launch of the refreshed brand, the organization’s online presence was invigorated, and they experienced a 40 percent growth of their online subscribers. More online subscribers translated into more online donors, and they more than doubled their annual donation targets. Their offline fundraising also saw a major bump—a 12.5 percent increase in direct mail donations in the first year.

The project received a Silver Award from REBRAND 100, an international competition that recognizes excellence in brand repositioning.