Long known for culinary guidance, Butterball sought to rejuvenate its visual brand and reinforce its position as an "uplifting expert." With my team at VMLY&R, I led the effort that included hand-drawn elements, clever stickers, and a vibrant palette. Lifestyle and product photography was also reimagined, breathing new life into the visual language.

The rebrand instantly infused renewed energy into this iconic American brand, while building audience connection and trust.